Zoom ranked ‘#1 Most Trusted Brand in Enterprise Software’ by Morning Consult
Today, Zoom announced it has been named the “#1 Most Trusted Brand in Enterprise Software” in Morning Consult’s 2026 Most Trusted Brands report. As organizations increasingly evaluate technology partners based not only on innovation but also on security, reliability, transparency, and responsible AI practices, trust has become a defining factor in technology decisions.
The enterprise landscape has faced significant headwinds this past year, yet in this era of unprecedented competition for the tools that define modern enterprise, earning this level of trust underscores the confidence customers place in Zoom as a system of action to help them connect, collaborate, and get work done.
“Morning Consult’s flagship Most Trusted Brands study identifies the brands that break through and earn real confidence with consumers,” said Kyle Dropp, co-founder and president at Morning Consult. “Zoom ranks as the #1 most trusted brand in enterprise software, a distinction earned with the people who use it every day.”
“As AI becomes embedded in everyday workflows, organizations are placing greater emphasis on trust, transparency, and reliability when selecting technology partners,” said Kimberly Storin, chief marketing officer at Zoom. “This recognition reflects the confidence customers place in Zoom to quickly go from conversations to completion without compromising the security and control enterprises expect.”
Morning Consult’s annual rankings are based on one of the world’s largest ongoing brand-tracking initiatives, drawing from more than 80 million survey interviews globally. The 2026 analysis evaluated more than 3,200 brands and measured trust based on consumers’ responses to the question: “How much do you trust this brand to do what is right?”
To learn more about the report, click here.
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